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The15th ChinaJoysự kiện was held at the Shangnhị New International Expo Center July 27th through the 30th. Nearly a thousand exhibitors và gamers around the world gathered in about 430,500 square feet khổng lồ see the lathử nghiệm in game business and joint development.

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ChinaJoy featured extensive business negotiation predominantly relating to brands, products, công nghệ, & capital. Investment and financing is the primary focus of the convention, as it functions as a means khổng lồ promote business channels, including both domestic và foreign game enterprises, with an emphasis on leadership, communication, và cooperation.

Aý muốn all the business talk, however, was plenty of celebration revolving around games và entertainment. Here are five sầu highlights from the event.

1. Pocket Gamer High Roller VIP Party

Pocket Gamer & KamaGames phối out to lớn celebrate ChinaJoy 2017 with a bang this year, và hosted aparty on Friday, July 28th―không tính tiền admission. AAA và indie developers, kinh doanh professionals, creatives, investors, publishers, YouTubers, and streamers all gathered for the các buổi party, which focused on Smartphone, console, PC, và VR games.

Aý muốn the festivities, there was grade A networking, drinks, và casino games. Taking place in the Luxury Living bar situated on the Bund in Shangnhì, from 8pm until late in the night, the event was a series of blackjaông chồng games, giveaways, and industry liveliness.

Of course, even though the ticket price was không tính tiền & the tiệc ngọt generally allowed everyone in, RSVPing alone didn’t guarantee entrance. Attendees had khổng lồ arrive sầu decently early in the evening khổng lồ be allowed in và experience the festivities. After all, it’s not called VIPhường for nothing!

2. KamaGames (WMGC Sponsor)


Meanwhile, KamaGames didn’t just join forces lớn throw a stellar party: they also sponsored the World Smartphone Games Conference, one of the key events of ChinaJoy 2017.

Their Chief Marketing and Commercial Officer,Daniel Kashti, also gave sầu a talk titled “Growth Opportunities Within the Social Casino Industry,” which took a look at where the social casino is going in terms of growth & how standard western casino games (poker, blackjack) are evolving as a means of keeping players engaged while simultaneously appealing to new players.

TheWorld mobile Games Conferenceitself was organized by Howell International Trade Fair Limited & featured an international, comprehensive, and professional platform for the Smartphone industry to discuss meeting the demands of the rapidly developed sản phẩm điện thoại games market on a global scale.

Gathered together were industry leaders, all analyzing điện thoại development trends, news và innovation. Plans for how to approach the ever-changing scope of the platform were discussed, while projections for the future were evaluated.


On the other h&, theĐài Loan Trung Quốc trò chơi Developers Conference, held at the Kerry Hotel in Pudong, Shangnhị, focused on new ways of thinking, new models, và new practices to ensure success moving forward. There was an emphasis on multiplayer và Smartphone games, as well as the social applications of these types of games.

One of the primary speakers at the event—& the platinum sponsor—was NVIDIA. On the 28th of July, they spoke from 10am until 5pm.

Take a look at theirtopics:

Enabling Net-Gen Effects Through NVIDIA GameWorks New FeaturesDeep Learning: Games and BeyondNVIDIA’s Latest Exploration in VRBetter Gaming Experience By NIVIDIA: Ansel, ShadowPlay Highlights and HDR ExtensionsNsight VisualStudio Edition for VR Development

This isn’t the first time the CGDC and NVIDIA have joined forces, however. Bachồng in2009, NVIDIA held a booth in CGDC và explained how their ideas come to life.

4. Ubisoft (Best Statues)

Last on the các mục, but certainly spectacular, was the Ubisoft booth. Not only was it large & eye-catching, it also features quite a few statues of their games, including Aiden Pearce fromWatch Dogs, Bayek from the upcomingAssassin’s Creed Origins, and the Rabbids fromMario+Rabbids: Kingdom Battle.

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Source: Yicai Global, Twitter


Source:Yicai Global, Twitter


Source: Andrien Gbinigie, Twitter

But statues weren’t enough for the game development giant. This was ChinaJoy 2017 after all. To bring the spotlight to their characters well beyond game & statue khung, they also held a special presentation in which people dressed up in Ubisoft cosplay.


Source: Canarypwn, Twitter

Notice, even everyone’s favorite Ezio Auditore da Firenze made a special appearance during the night. The cosplay enthusiast và bạn even walked the floor dressed in his Ezio garb, and took several photographs with fellow fans.

More Highlights

Xsolla (New Publishing Program)


Also at the sự kiện was Xsolla, the game service provider used by Twitch, Ubisoft, & Crytek. They’ve been at ChinaJoy before, most notably in2014when they sought to lớn expand globally and involve the Chinese gaming scene.

This time, they made it possible lớn schedulemeetingskhổng lồ talk about Xsolla services & they pulled out all their stops at the doorway when they decided to lớn feature two billboards announcing their new publishing program, 50/50, which aims to help Chinese developers enter Western markets.

Xsolla 50/50has been created in an effort to lớn facilitate global sales for developers large and small, with a special emphasis on international developers, such as those in Đài Loan Trung Quốc. They reinvest 50 percent of revenues inkhổng lồ distribution and user acquisition, while the other 50 percent goes directly to the game developers. The developers may exit the program whenever they’d lượt thích, or even establish a lesser amount of investment.

Online Literature & VR


In Trung Quốc, online literature is huge entertainment, và creates opportunities for pretty much every element of the industry, from TV dramas to lớn video games. This means stories written by Chinese authors often find themselves adapted for visual mediums, as is the case withEternal Love, a fantasy epic written by online novedanh sách Tang Qi.

The trover has caught on immensely, and is now becoming a prominent part of the Chinese VR scene. Since VR is beginning to lớn slow down, Chinese developers are now creating games that involve plenty of exercise, and whole-toàn thân movement, which drew crowds at the event. Whether it’s enough khổng lồ keep VR alive sầu remains to lớn be seen.


Both NVIDIA and Blizzard featuredOverwatchandCounter-Strikebooths at the sự kiện. Serving as a mecca of onsite competition, it fit in nicely with thecompetitive sầu e-sports scene in Trung Quốc.

And when we say competitive, we mean all-consuming, far more than Western counterparts. One of the faschạy thử growing sectors in the country, e-sports take place in homes & the countless net cafes, complete with gear, broadcasting platforms, and of course, curious onlookers.

Why It Matters


If all of these highlights sound like a series of glamorous và unreachable measures of success in the industry,think again. ChinaJoy is a must-attkết thúc for anyone in the industry, indie or AAA. What began in 2003 as a small gaming expo has become a glorious sự kiện with thousands of visitors each year.

And this particular year, the highlight was on the industry’s focus on going global. There were panels on persistence, deep localization, and even how new devices and advances in công nghệ have an impact on things like game thiết kế and business models. It is everyone’s hope that more Western companies will seek lớn expvà in Asia, especially Đài Loan Trung Quốc.

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In the words of Mark Tay, Developer Relations at Razer,“These conventions are key to lớn the growth of the industry in the region as it is one of the few events that the outside world can easily find representatives of every large/medium sized game development/publishing studgame ios lớn connect with. However, the biggest barrier is not connecting with the right people but having the right mentality in working with the Chinese. Unlike the rest of the world where mutual agreements can be struchồng quickly, it is very important in China khổng lồ develop a good relationship over time before proceeding to a more tangible business discussion as establishing trust is key. Being able to lớn discuss & converse in Mandarin is almost a must lớn able khổng lồ reap any sort of benefit within this region. Before penetrating the Asian market, Western audience needs lớn understand the nuances of doing business here & be prepared with plenty of retìm kiếm as the Chinese gamers have very different interests.”

It’s a fantastic place to lớn meet people, establish business partnerships, make new friends, and voice your own projects khổng lồ the world at large. With over 4,000 games on display this year, it may seem lượt thích competition is too stiff khổng lồ stand out at ChinaJoy, but that’s not the purpose of the event: it’s all about celebrating games và encouraging the business growth side of the process. After all, it can’t all be about the creativity of development!

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