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Giới thiệu thành phầm sữa kể từ những loại đậu Ý tưởng Kinh Doanh Marketing của Nhóm BeanMilkShop Quản trị học tập căn phiên bản 1,368 5
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Hello everybody, Welcome đồ sộ my presentationLet bủ just start by introducing myself. My name is Nguyen Thi Hai Yen. I amfrom class English 1 of Foreign Trade University.What I’d lượt thích đồ sộ show you today is a product, which is very familiar with each ofVietNam’s households. So what is the product? You will know its name afterwatching this funny and interesting advertisement.Yeah, the product I will tell you is Vinamilk’s fresh milk. But before starting ourpresentation. I want đồ sộ ask you some questions- Have u ever drink fresh milk?- Which brand fresh milk tự u like?- Why tự u lượt thích it?Through small survey recently, I find that most customers choose Vinamilk freshmilk. So Why? Why tự they choose it?Because Vinamilk is the leading milk producers in Vietnam. When operationsbegan in 1976, the company has built the largest distribution network in Vietnam.In addition, Vinamilk is a nutritious drinks and ensure safe drinks.Now Our presentation is divided 3 main sections. The first is Vinamilk corporationThe second is Vinamilk fresh milk. The third is Competitors and advertising.I.Vinamilk corporationVinamilk is the biggest dairy company in Vietnam. Based on the UNDP 2007 Top200 largest firms in Vietnam report, it is also the 15th largest company in Vietnam.The principal activities of the Vinamilk are produce and distribute condensed milk,powdered milk, fresh milk, soya milk, yogurts, ice-cream, cheese, fruit juice,coffee and other products derived from milk.We have the leading distribution network in Vietnam, giving us broad access toconsumers. We generate a substantial majority of our revenues from sales of ourproducts in Vietnam comprising both dairy and non-dairy products and export tocountries such as nước Australia, Cambodia, Iraq, the Philippines and the United StatesWe are the leading producer of dairy products in Vietnam based on sales volumeand revenue. Our products range from core dairy products such as liquid andpowdered milk, đồ sộ value-added dairy products such as condensed milk, drinkingand spoon yoghurt, ice cream, and cheese. We offer one of the largest dairyportfolios in Vietnam, across a wide selection of products, flavours, and packagingsizes.We market the majority of our products under our “Vinamilk” brand, which hasbeen designated as both a Famous Brand and one of the Top 100 Strongest Brandsin 2006. We have also been voted the top brand in the “Top Ten High-qualityVietnamese Goods” for each year between 1995 đồ sộ 2007.II.Vinamilk fresh milkVietnam is one of the countries, which drinks milk at least and have the world”slowest height. Not all children who are born and grew up drinking milk đồ sộ developcomprehensive, especially if you are in remote areas.Consumer demand for dairy products is increasing. According đồ sộ the survey resultsshow that consumers are now buying group for all products such as milk powder,fresh milk, condensed milk, sour milk, yogurt, powdered nutrition. includinginterest and buying groups use more basic products such as milk powder in themarket value of up đồ sộ 47%, fresh milk (23%), condensed milk (7%). Thereby, theformula that led the product team. But over the incident, the melaminecontaminated milk powder consumers tend đồ sộ consumer more milk.VNM committed đồ sộ bringing đồ sộ the community the best nutrition, the best qualitywith respect, love and the responsibility for human life and societyManufacturer Vinamlik brand has built the prestigious, diversified products and tobenefit from the system-wide distribution channels đồ sộ consumers relatively freshdairy products as diverse as: students, student members, housewives and workers.And part of it is the convenience, students may bring đồ sộ school or other places, andmoreover it can be a light meal full of nutrients and have many flavors đồ sộ choosefrom1. Information- Farm system farm dairy concentrated industrial scale with a closedproduction cycle of international standard: cows imported from NewZealand, United States, Uruguay, Canada … đồ sộ ensure a good milk best;standard cattle feed in separate formulations; farm system widely covered,;milk is squeezed by the automated system ensures hygienic milk flow- Fresh milk was launched in VN market and became one of the leadingproducts of vinamilk’s company.- It provide nutrients đồ sộ make all of your days beautifully. It’s a suitableproduct for people at all ages.- There are many kind of vinamilk fresh milk: freshly pasteurized milk,sterilized milk2. Dimesions and price- Vinamilk fresh milk was designed with small size, convenient and clean.- It’s 15 centimet in height, 5cm in width.- It’s 100 mg heavy.- Lid of milk can opened easily.- The price of it is around 4000-5000VND, which is appropriate for income.- You can take it go out in picnic or buổi tiệc ngọt.- Now, vinamilk company has created new designs đồ sộ attract customers.3. Effects- Doctors and nutrition experts encourage consumers đồ sộ drink fresh milk100% natural because not only easy đồ sộ drink, tasty, fresh milk is easilyabsorbed and can be taken regularly and continuously with ease forms ofpackaging convenience- A glass of fresh milk provides about 30% more than thở 23% of calcium andphosphorus needed per day. In developed countries, fresh milk is considerednutritious food is oil, rich in vitamins and minerals from natural, very goodfor the body toàn thân. Fresh milk is not regularly used as a daily drink, but also usedin many different forms from mixing, with fruit, cakes and more at the dish.III-Competitions & Advertising1. Competition:- Vinamilk”s main competitors are Dutch Lady Vietnam, a divisionof Friesland Foods, Nestlé Vietnam, Abbott, Mead Johnson, Friso andNutifood.- As the market share by value, VNM and 2 Dutch Lady is the largest dairycompany in the country, is up nearly 60% market share- However, vinamilk fresh milk is the most popular product in VN market.The survey results show that most companies have strong brands used byconsumers đồ sộ buy more, as VNM topped both purchase frequency andmarket value (54.4% and 32.5%), followed by Dutch Lady (14.9% and14.6%) ..2. Advertising:- Create famous slogan: “Vietnam belief”.- Vinamilk use all forms of truyền thông media advertising such as newspaper, TV,broadcasting, outdoor advertising…- Vinamilk company has launched advertising with funny photos. … leading products of vinamilk s company – It provide nutrients đồ sộ make all of your days beautifully It’s a suitable product for people at all ages – There are many kind of vinamilk fresh milk:… – Create famous slogan: “Vietnam belief” – Vinamilk use all forms of truyền thông media advertising such as newspaper, TV, broadcasting, outdoor advertising… – Vinamilk company has launched advertising with… selection of products, flavours, and packaging sizes We market the majority of our products under our Vinamilk brand, which has been designated as both a Famous Brand and one of the Top 100 Strongest
Thuyết trình giờ đồng hồ anh ra mắt sách xách phụ vương lô lên và cút, châu á là ngôi nhà chớ khóc của huyền chip 1,387 18Bạn đang được xem: Giới thiệu về doanh nghiệp lớn vinamilk vày giờ đồng hồ anh Giới thiệu thành phầm sữa kể từ những loại đậu Ý tưởng Kinh Doanh Marketing của Nhóm BeanMilkShop Quản trị học tập căn bảnXem thêm: Hướng Dẫn 6 Cách Kiểm Tra Cứu Tài Khoản Ngân Hàng Agribank Nhanh Chóng Giới thiệu thành phầm sữa kể từ những loại đậu Ý tưởng Kinh Doanh Marketing của Nhóm BeanMilkShop Quản trị học tập căn phiên bản 1,368 5Xem thêm: Đây Là Những Cây Cầu Lớn Nhất Thế Giới, 9/12 Nằm Tại Á Lục, Khám Phá 10 Cây Cầu Dài Nhất Thế Giới Hello everybody, Welcome đồ sộ my presentationLet bủ just start by introducing myself. My name is Nguyen Thi Hai Yen. I amfrom class English 1 of Foreign Trade University.What I’d lượt thích đồ sộ show you today is a product, which is very familiar with each ofVietNam’s households. So what is the product? You will know its name afterwatching this funny and interesting advertisement.Yeah, the product I will tell you is Vinamilk’s fresh milk. But before starting ourpresentation. I want đồ sộ ask you some questions- Have u ever drink fresh milk?- Which brand fresh milk tự u like?- Why tự u lượt thích it?Through small survey recently, I find that most customers choose Vinamilk freshmilk. So Why? Why tự they choose it?Because Vinamilk is the leading milk producers in Vietnam. When operationsbegan in 1976, the company has built the largest distribution network in Vietnam.In addition, Vinamilk is a nutritious drinks and ensure safe drinks.Now Our presentation is divided 3 main sections. The first is Vinamilk corporationThe second is Vinamilk fresh milk. The third is Competitors and advertising.I.Vinamilk corporationVinamilk is the biggest dairy company in Vietnam. Based on the UNDP 2007 Top200 largest firms in Vietnam report, it is also the 15th largest company in Vietnam.The principal activities of the Vinamilk are produce and distribute condensed milk,powdered milk, fresh milk, soya milk, yogurts, ice-cream, cheese, fruit juice,coffee and other products derived from milk.We have the leading distribution network in Vietnam, giving us broad access toconsumers. We generate a substantial majority of our revenues from sales of ourproducts in Vietnam comprising both dairy and non-dairy products and export tocountries such as nước Australia, Cambodia, Iraq, the Philippines and the United StatesWe are the leading producer of dairy products in Vietnam based on sales volumeand revenue. Our products range from core dairy products such as liquid andpowdered milk, đồ sộ value-added dairy products such as condensed milk, drinkingand spoon yoghurt, ice cream, and cheese. We offer one of the largest dairyportfolios in Vietnam, across a wide selection of products, flavours, and packagingsizes.We market the majority of our products under our “Vinamilk” brand, which hasbeen designated as both a Famous Brand and one of the Top 100 Strongest Brandsin 2006. We have also been voted the top brand in the “Top Ten High-qualityVietnamese Goods” for each year between 1995 đồ sộ 2007.II.Vinamilk fresh milkVietnam is one of the countries, which drinks milk at least and have the world”slowest height. Not all children who are born and grew up drinking milk đồ sộ developcomprehensive, especially if you are in remote areas.Consumer demand for dairy products is increasing. According đồ sộ the survey resultsshow that consumers are now buying group for all products such as milk powder,fresh milk, condensed milk, sour milk, yogurt, powdered nutrition. includinginterest and buying groups use more basic products such as milk powder in themarket value of up đồ sộ 47%, fresh milk (23%), condensed milk (7%). Thereby, theformula that led the product team. But over the incident, the melaminecontaminated milk powder consumers tend đồ sộ consumer more milk.VNM committed đồ sộ bringing đồ sộ the community the best nutrition, the best qualitywith respect, love and the responsibility for human life and societyManufacturer Vinamlik brand has built the prestigious, diversified products and tobenefit from the system-wide distribution channels đồ sộ consumers relatively freshdairy products as diverse as: students, student members, housewives and workers.And part of it is the convenience, students may bring đồ sộ school or other places, andmoreover it can be a light meal full of nutrients and have many flavors đồ sộ choosefrom1. Information- Farm system farm dairy concentrated industrial scale with a closedproduction cycle of international standard: cows imported from NewZealand, United States, Uruguay, Canada … đồ sộ ensure a good milk best;standard cattle feed in separate formulations; farm system widely covered,;milk is squeezed by the automated system ensures hygienic milk flow- Fresh milk was launched in VN market and became one of the leadingproducts of vinamilk’s company.- It provide nutrients đồ sộ make all of your days beautifully. It’s a suitableproduct for people at all ages.- There are many kind of vinamilk fresh milk: freshly pasteurized milk,sterilized milk2. Dimesions and price- Vinamilk fresh milk was designed with small size, convenient and clean.- It’s 15 centimet in height, 5cm in width.- It’s 100 mg heavy.- Lid of milk can opened easily.- The price of it is around 4000-5000VND, which is appropriate for income.- You can take it go out in picnic or buổi tiệc ngọt.- Now, vinamilk company has created new designs đồ sộ attract customers.3. Effects- Doctors and nutrition experts encourage consumers đồ sộ drink fresh milk100% natural because not only easy đồ sộ drink, tasty, fresh milk is easilyabsorbed and can be taken regularly and continuously with ease forms ofpackaging convenience- A glass of fresh milk provides about 30% more than thở 23% of calcium andphosphorus needed per day. In developed countries, fresh milk is considerednutritious food is oil, rich in vitamins and minerals from natural, very goodfor the body toàn thân. Fresh milk is not regularly used as a daily drink, but also usedin many different forms from mixing, with fruit, cakes and more at the dish.III-Competitions & Advertising1. Competition:- Vinamilk”s main competitors are Dutch Lady Vietnam, a divisionof Friesland Foods, Nestlé Vietnam, Abbott, Mead Johnson, Friso andNutifood.- As the market share by value, VNM and 2 Dutch Lady is the largest dairycompany in the country, is up nearly 60% market share- However, vinamilk fresh milk is the most popular product in VN market.The survey results show that most companies have strong brands used byconsumers đồ sộ buy more, as VNM topped both purchase frequency andmarket value (54.4% and 32.5%), followed by Dutch Lady (14.9% and14.6%) ..2. Advertising:- Create famous slogan: “Vietnam belief”.- Vinamilk use all forms of truyền thông media advertising such as newspaper, TV,broadcasting, outdoor advertising…- Vinamilk company has launched advertising with funny photos. … leading products of vinamilk s company – It provide nutrients đồ sộ make all of your days beautifully It’s a suitable product for people at all ages – There are many kind of vinamilk fresh milk:… – Create famous slogan: “Vietnam belief” – Vinamilk use all forms of truyền thông media advertising such as newspaper, TV, broadcasting, outdoor advertising… – Vinamilk company has launched advertising with… selection of products, flavours, and packaging sizes We market the majority of our products under our Vinamilk brand, which has been designated as both a Famous Brand and one of the Top 100 Strongest
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