impressum means in facebook

The impressum may be a largely unfamiliar concept in North America, but it’s a legal requirement for businesses that operate in German-speaking countries. Many trang web owners around the world must disclose their identities and liên hệ information in an impressum.

Read on lớn find out what an impressum is, whether or not you need one, and how lớn create an impressum for Facebook.

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Table of Contents
  1. What Is an Impressum?
  2. Do I Need an Impressum?
  3. What Should I Write in an Impressum?
  4. Impressum & Facebook
  5. Impressum Examples
  6. Next Steps
  7. Impressum FAQs

What Is an Impressum?

An impressum is a statement of ownership and authorship of nội dung, which is legally required lớn be put on published online and print truyền thông in German-speaking countries. For businesses with an online presence, an impressum means disclosing the liên hệ information of the trang web or business owner, as well as basic information about the company.

“Impressum” is an adopted German word with Latin origins, meaning “to impress or lớn engrave.” The closest English equivalents lớn “impressum” are:

  • “legal notice”
  • “imprint”
  • “masthead”
  • “about us page”

Do I Need an Impressum?

According lớn the German Telemedia Act, you need an impressum if you operate a commercial trang web (including business social truyền thông pages) in Germany, Austria, or Switzerland, regardless of whether you have a .de domain name or not.

An impressum is similar lớn a business’s privacy policy. However, privacy policies are more extensive and required in more countries.

Keep in mind that an impressum is not required for private pages, such as a personal blog that doesn’t generate income.

What Should I Write in an Impressum?

According lớn the Telemedia Act, you should include the following in an impressum:

  • Name of the owner or manager of your business/page
  • Registered business address
  • Contact information (e.g., phone number, gmail address)
  • Business registration information (including register name and registration number)
  • VAT ID number or trade registry number if applicable

Impressum & Facebook

Many businesses have their own websites as well as social truyền thông pages. Facebook added a feature that allows users lớn create their own impressum on a public page sánh that businesses in German-speaking countries can easily comply with the law.

What Is an Impressum on Facebook?

An impressum on Facebook is a section on the “About” page that displays a business’s liên hệ information and legal identification numbers. Facebook allows users lớn input up lớn 2,000 characters for their impressum, after which the text is shortened, and a links lớn the complete impressum is added.

Facebook’s Pages, Groups, and Event Policies require page administrators lớn obey all applicable laws and regulations. This means if you’re subject lớn the Telemedia Act, Facebook requires you lớn include an impressum on your page.

Impressum Facebook Examples

There are different ways lớn write and present an impressum for your Facebook page. The following Facebook impressum examples vary in wording and formatting, while still meeting the requirements for an impressum.


Audi’s Facebook About page features their impressum, which includes the names of board members, liên hệ information, business register name and number, and VAT ID. They provide additional liên hệ information and resources for users who want lớn find out more about their fuel consumption data.

audi's impressum for facebook

An impressum can contain additional information about your business, as long as you’ve included the required elements. As seen in the example, Audi’s impressum places a dispute resolution disclaimer between the business’s VAT ID and mailing address.


Birkenstock’s Facebook About Page features their business mô tả tìm kiếm and impressum. Although they have a relatively short impressum, they provide the required business and liên hệ information.

birkenstock's facebook impressum

You can vary the length of your impressum and the order of information as long as the required information is presented.


Allianz’s Facebook About page includes their business mô tả tìm kiếm and impressum. They provide information about their staff and business, along with links lớn their full impressum, privacy policy, and Instagram page (not pictured).

allianz's impressum on facebook

Impressum are also referred lớn as “imprint” or “ credits” on websites, as seen in the example. Consider linking your Facebook impressum lớn your website’s full imprint or impressum page for your users’ convenience.

How lớn Add an Impressum on Your Facebook Page

Here’s how lớn add an impressum lớn your Facebook page:

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  1. Click Pages in the left thực đơn of your News Feed.
  2. Go lớn your Page and click Edit Page Info.
  3. Scroll down lớn the More section and enter your business information in the Impressum field.
  4. Click Save Changes.

Impressum Examples

Impressum on websites also come in different styles for different businesses. Check out the impressum samples below lớn get ideas of how lớn format your impressum.

Swarovski — Online Shop Impressum

Swarovski’s imprint has all the required elements of an impressum, including business and liên hệ information for their Switzerland office. They also provide liên hệ information for their US office for US users.

swarovski's impressum example

It’s a good practice for multinational companies with English websites lớn post their impressum if they also operate in German-speaking countries.

Even though English-speaking countries don’t require an impressum, Swarovski includes an impressum on their international English trang web, because they also operate in Switzerland, as seen in the example.

ABB Group —  Website Impressum

Engineering firm ABB’s impressum specifies that their trang web is owned by the ABB company, and provides company details including the CEO’s name, business address, liên hệ information, and business registration information.

abb's impressum example

Follow this example by identifying who manages or owns your trang web. If your trang web is maintained by a third-party organization, include their liên hệ information as well.

7132 Silver Restaurant — Disclaimer Impressum

7132 Silver Restaurant’s impressum and disclaimer page features liability and privacy disclaimers in addition lớn their impressum. They also provide information about the third-party organization that developed their trang web.

7132 impressum and disclaimer example

Like in the example, you can choose lớn include your impressum in your disclaimer, or simply provide a links lớn the impressum page if it’s too long.

Next Steps

Now that we’ve walked through what an impressum is and how lớn create one, let’s revisit what you need lớn know about impressum:

  • An impressum is a statement of ownership and authorship.
  • An impressum helps combat spam and disinformation by holding creators responsible for their nội dung.
  • An impressum is legally required for commercial sites operating in Germany, Austria and Switzerland.
  • A standard impressum text includes names of the business/website owner, business liên hệ information, and any government-issued identification or registration numbers.

Before creating your impressum, consult other impressum resources or review the Telemedia Act for detailed descriptions of the requirements.

When writing your impressum, you can draw inspiration from impressum examples.

Finally, display your impressum in conspicuous places on your trang web or Facebook page lớn comply with German laws.

Impressum FAQs

  • What should I write in an impressum?
  • What is an impressum for your page?


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Lisa Xu

More about the author

Written by Lisa Xu

Lisa Xu is a legal writer for Termly. She specializes in privacy legislation, digital trends, and best business practices. More about the author